Science, Technologies, Innovations №4(36) 2025, 89-102 р

http://doi.org/10.35668/2520-6524-2025-4-10

Androshchuk H. O. — PhD in Economics, Associate Professor, Chief Researcher, Scientific Research Institute of Intellectual Property of the National Academy of Legal Sciences of Ukraine; 11, Kazуmirа Malevуchа Str., building 4, Kyiv, 03680; +38 (044) 200-08-76; genandro1@gmail.com; ORCID: 0000-0003-0781-9740

THE IMPACT OF UNFAIR COMPETITION ON THE INTELLECTUAL PROPERTY MARKET IN THE DIGITAL ECONOMY

Abstract. The paper examines the impact of unfair competition on the intellectual property (IP) market in the digital economy. The main features and trends of the IP market are considered: the dominance of digital assets, market globalization, new monetization models, the growing role of industrial property, the impact of new technologies, risks and threats. The characteristics and new forms of unfair competition in the digital economy, IP vulnerabilities in the digital landscape, economic and innovation consequences, legal and regulatory challenges and responses are analyzed. It is concluded that the main problem lies in the systemic vulnerability that arises due to the rapid development of technologies and the constant lag of the regulatory framework. interdisciplinary nature of digital violations. This leads to significant economic losses, stifles innovation, concentrates market power in the hands of dominant players and limits consumer choice. This requires adaptation of legislation, creation of new regulatory instruments, strengthening international cooperation to address cross-border problems, and proactive strategies on the part of rights holders.
Keywords: intellectual property, unfair competition, legal regulation, digital economy, economic consequences.

REFERENCES

  1. Vinnyk, O. (2021). Pravo tsyfrovoi ekonomiky [Law of the digital economy]. Kyiv, 350 p. Retrieved from: https://surl.li/rhwobf. [in Ukr.].
  2. Androshchuk, H. O. (Ed.). (2025). Intelektualna vlasnist v tsyfrovii ekonomitsi: problemy teorii i praktyky [Intellectual property in the digital economy: problems of theory and practice]. Kyiv, 452 p. Retrieved from: https://drive.google.com/file/d/16xDa1LRj52vOFVJv6oYVaIptpNtyvDoF/view. [in Ukr.].
  3. Androshchuk, H. O., & Shkliar, S. V. (2012). Konkurentne pravo: zakhyst vid nedobrosovisnoi konkurentsii [Competition law: protection against unfair competition]. Kyiv, 472 p. [in Ukr.].
  4. Poliukhovych, V. (2024). Zakhyst ekonomichnoi konkurentsii na cyfrovykh rynkakh v Ukraini [Protection of economic competition in digital markets in Ukraine]. Universytetski naukovi zapysky [University Scientific Notes], 5(101), 17- DOI: https://doi.org/10.37491/UNZ.101.2. [in Ukr.]
  5. Pohorilets, M., & Soroka, S. (2025). Intelektualna vlasnist u tsyfrovu eru v konteksti rozvytku tekhnolohii [Intellectual property in the digital era in the context of technological development]. Naukovi zapysky Lvivskoho universytetu biznesu ta prava [Scientific Notes of Lviv University of Business and Law]. 44, 260- DOI: https://doi.org/10.5281/zenodo.15340521. [in Ukr.].
  6. Androshchuk, H. (2021). Protydiia nedobrosovisnym reiestratsiiam i vykorystanniu zasobiv indyvidualizatsii v umovakh tsyfrovoi transformatsii [Counteraction to unfair registrations and uses of means of individualization under digital transformation]. Teoriia i praktyka intelektualnoi vlasnosti [Theory and Practice of Intellectual Property], 1, 48- DOI: https://doi.org/10.33731/12021.234192. [in Ukr.].
  7. Ivanchenko, A. (n.d.). Dipfeiky: rozbiraemosia z tekhnolohiieiu ta yii naslidkamy [Deepfakes: understanding the technology and its consequences]. Retrieved from: https://blog.acer.com/ua/discussion/2686/dipfeyki-rozbirayemosya-z-tehnologiyeyu-ta-yiyi-naslidkami. [in Ukr.]
  8. Crossman, C. (2025). The trolls are coming: Defending Bitcoin mining from patent trolls. Bitcoin Magazine. Retrieved from: https://surl.li/tycyjr.
  9. Androshchuk, H. O. (2023). Shtuchnyi intelekt i intelektualna vlasnist: problemy rehuliuvannia [Artificial intelligence and intellectual property: regulatory issues]. Kyiv, 204 p. Retrieved from: https://ekmair.ukma.edu.ua/server/api/core/bitstreams/0a3ae7df-6993-490d-9eae-d5a6d1cab8d1/content. [in Ukr.].
  10. Baranov, O. (2025). Shtuchnyi intelekt i systema prava [Artificial intelligence and the legal system]. Kyiv–Odesa, 296 p. Retrieved from: https://ippi.org.ua/sites/default/files/shtuchniix__x_ntelekt_x__sistema_prava_monografiya-2_1.pdf. [in Ukr.].
  11. Tidy, J. (2022). Ronin Network: What a $600m hack says about the state of crypto. BBC News. Retrieved from: https://www.bbc.com/news/technology-60933174.
  12. The Legal School. (n.d.). Digital intellectual property: Challenges, best practices & future trends. Retrieved from: https://thelegalschool.com/.
  13. (2017). Algorithms and collusion: Competition policy in the digital age. 72 p. Retrieved from: https://surl.lt/nbwtnt.
  14. Claims Journal. (2025). U.S. Chamber Report examines copyright value and piracy harms. Retrieved from: https://www.claimsjournal.com/news/national/2025/07/10/331597.htm.
  15. Tewari, K. (2025). Cross border intellectual property disputes: Challenges and legal strategies for global businesses. Indian Journal of Integrated Research in Law. 5(1), 603- Retrieved from: https://surl.li/bonvvd.
  16. Balym, M. (2025). Tsyfrovi rishennia proty tinovykh potokiv [Digital solutions against shadow flows]. Iurydychna hazeta [Lawyer’s Newspaper]. Retrieved from: https://yur-gazeta.com/dumka-eksperta/cifrovi-rishennya-proti-tinovih-potokiv.html. [in Ukr.]
  17. Pozhodzhuk, R. V. (2023). Kharakterystyka nedobrosovisnykh komertsiinykh praktyk u konteksti zakhystu prav spozhyvachiv [Characteristics of unfair commercial practices in the context of consumer rights protection]. Derzhava ta rehiony. Seriia Pravo [State and Regions. Law Series]. 2(80), 31- DOI: https://doi.org/10.32840/1813-338X-2023.2.5. [in Ukr.].
  18. Borsuk, N. Ya. (2021). Zakhyst intelektualnoi vlasnosti vid nedobrosovisnoi konkurentsii orhanamy Antymonopolnoho komitetu Ukrainy [Protection of intellectual property from unfair competition by the Antimonopoly Committee of Ukraine]. Naukovyi visnyk Uzhhorodskoho Natsionalnoho Universytetu. Seriia Pravo [Scientific Bulletin of Uzhhorod National University. Law Series]. 68, 86- Retrieved from: http://visnyk-pravo.uzhnu.edu.ua/article/view/253928/251190. [in Ukr.].
  19. Federal Trade Commission. (2020). International cooperation: International law enforcement. Retrieved from: https://www.ftc.gov/international.