http://doi.org/10.35668/2520-6524-2024-1-11
Androshchuk H. O. — PhD of Economics, Associate Professor, Chief Researcher, Scientific Research Institute of Intellectual Property of the National Academy of Legal Sciences of Ukraine, Kazуmyrа Malevуchа Str., 11, building 4, Kyiv, Ukraine, 03680; genandro1@gmail.com; +38 044 200-08-76; ORCID: 0000-0003-0781-9740
PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN THE EU: DIGITAL TRANSFORMATION AND CUSTOMS REFORM
Abstract. The paper examines the economic and legal problems of counterfeiting and piracy, combating unfair competition in the field of intellectual property (IP), particularly on the external border and the internal market of the EU. The problem of combating counterfeiting is getting worse every year: the volume of the world market of counterfeit products is about 1.5 trillion. dollars. The content of the customs reform in the conditions of digital transformation proposed by the European Commission, the causes and key factors of violations in the field of IP, problematic issues arising in connection with the counterfeiting of products at the customs border of the EU are analyzed. The actions of the government regarding the development of the strategy for the reform of the customs service in Ukraine, the implementation of the legislation in accordance with the EU requirements are shown, measures and an organizational and economic mechanism for countering unfair competition are proposed. The new Ukrainian customs must become a body consisting of four key elements: modern European infrastructure, the same and clear rules of the game for everyone, fast and convenient service, and a new personnel policy.
Keywords: intellectual property, unfair competition, digital transformation, customs service reform, counterfeit goods.
REFERENCES
- Petrosyan, A. (2024). Worldwide digital population. Retrieved from: https://www.statista.com/statistics/617136/digital-population-worldwide/.
- (2023). Analytical Report following the Communication from the Commission to the European Parliament, the European Council and the Council Commission Opinion on Ukraine’s application for membership of the European Union: commission staff working document. European Commission. Brussels, 67 p. Retrieved from: SWD_2023_30_Ukraine.pdf (europa.eu).
- Zakhyst prav intelektualnoi vlasnosti: yaki zakhody vzhyvaie mytnytsia YeS dlia borotby z kontrafaktom i chomu tse vazhlyvo dlia Ukrainy, yaka prahne vstupyty do Yevropeiskoho Soiuzu? [Protection of intellectual property rights: what measures does the EU customs take to combat counterfeiting and why is it important for Ukraine, which aspires to join the European Union?]. EU4PFM. Retrieved from: https://eu4pfm.com.ua/news/z-1-hrudnia-2023-roku-ukraina-pochne-vykorystovuvaty-systemu-ncts-phase-5-uspishno-proyshovshy-vsi-etapy-testuvannia-clone/?lang=uk. [in Ukr.].
- Pro diialnist Tsentru sposterezhennia z pytan porushen prav intelektualnoi vlasnosti [About the activities of the Monitoring Center on Violations of Intellectual Property Rights]. IP OFFICE. 12 p. Retrieved from: https://nipo.gov.ua/wp-content/uploads/2024/02/IPR_prezentatsia-web.pdf. [in Ukr.].
- (2023). YeS ta Ukraina domovylysia pro pidtrymku intehratsii Ukrainy do systemy intelektualnoi vlasnosti YeS [The EU and Ukraine agreed to support Ukraine’s integration into the EU intellectual property system]. Yurydychna hazeta online [Legal newspaper online]. October 23. Retrieved from: https://yur-gazeta.com/golovna/es-ta-ukrayina-domovilisya-pro-pidtrimku-integraciyi-ukrayini-do-sistemi-intelektualnoyi-vlasnosti-e.html [in Ukr.].
- 86m fake items worth more than 2bn Euro detained in the EU in 2022. INSIGHT EU MONITORING. Retrieved from: https://portal.ieu-monitoring.com/editorial/86m-fake-items-worth-more-than-2bn-euro-detained-in-the-eu-in-2022/422033.
- (2023). EU enforcement of intellectual property rights: results at the EU border and in the EU internal market 2022. European Union Intellectual Property Office. Retrieved from: https://euipo.europa.eu/tunnel-web/secure/webdav/guest/document_library/observatory/documents/reports/2023_EU_enforcement_of_IPRs_2022/2023_EU_enforcement_of_IPRs_results_at_EU_border_and_in_EU_internal_market_2022_FullR_en.pdf.
- (2023). EU Customs Reform: A data-driven vision for a simpler, smarter and safer Customs Union. Evropean Commission. May 17. Retrieved from: EU Customs Reform (europa.eu).
- Valero, J., & Rosskopf, K. (2023). EU Customs Reform to Target Online Sellers Like Amazon, Alibaba. May 17. Retrieved from: https://www.bloomberg.com/news/articles/2023-05-17/eu-proposes-major-reforms-to-simplify-the-bloc-s-customs-union.
- Questions and Answers: EU Customs Reform. EU Monitor. Retrieved from: https://www.eumonitor.eu/9353000/1/j9vvik7m1c3gyxp/vm35ejd3m5vj?ctx=vgURLd0q6dt2wyw.
- (2023). Commission proposal on EU customs reform. AWB, June Retrieved from: https://www.awb-international.com/article/commission-proposal-on-eu-customs-reform.
- Zviahintsev, S. (2024). Navishcho mytnytsi funktsii operatyvno-rozshukovoi diialnosti i slidstva? [Why do customs have the functions of operational search and investigation?]. Ekonomichna pravda [Economic Truth]. February 21. Retrieved from: https://www.epravda.com.ua/columns/2024/02/21/710230/. [in Ukr.].
- (2023). Denys Shmyhal: We are updating the customs reform strategy. Government Portal, March 17. Retrieved from: https://www.kmu.gov.ua/en/news/denys-shmyhal-onovliuiemo-stratehiiu-reformuvannia-mytnytsi.
- Berestenko, V. (2023). Reforma ukrainskoi mytnytsi: servis zamist poboriv [Ukrainian customs reform: service instead of levies]. Ekonomichna pravda [Economic Truth]. May 15. Retrieved from: https://www.epravda.com.ua/columns/2023/05/15/700137/. [in Ukr.].
- (2023). Resolution 2023 – Study Question – General Responsibility of online marketplaces for online infringement of industrial property rights. AIPPI World Congress. Istanbul, 25 October. Retrieved from: https://aippi.soutron.net/Portal/Default/en-GB/DownloadImageFile.ashx?objectId=9242&ownerType=0&ownerId=4873.
